The Heart of Marketing: Love Your Customers and They Will Love You Back

by Jim Sniechowski and Judith Sherven

Book Overview

""The Heart of Marketing"" validates the power of heart-to-heart connections that leads to emotional authenticity and marketing believability, taking sales beyond mere commercial transactions into long-term customer relationships.

• Format: Paperback
• Language: English
• ISBN: 1600375596
• ISBN13: 9781600375590
• Release Date: May 2009
• Publisher: Morgan James Publishing
• Length: 216 Pages
• Weight: 0.75 lbs.
• Dimensions: 0.6" x 6.1" x 8.9"