The Hard Truth About Soft-Selling: Restoring Pride and Purpose to the Sales Profession

by John F. Tanner and George W. Dudley

Book Overview

Meticulously researched and artfully crafted, The Hard Truth About Soft-Selling reveals a profession that has lost its way, and, maybe its mind. Are salespeople being reduced to little more than... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 0935907092
• ISBN13: 9780935907094
• Release Date: April 2008
• Publisher: Behavioral Sciences Research Press, Inc.
• Length: 186 Pages
• Weight: 0.50 lbs.