The Hard Sell

by Dee Madigan

What is unique about political advertising? Is it really all that effective in changing votes? And why does it have to be so annoying .

In The Hard Sell, creative director Dee Madigan uses her trademark humour and down-to-earth approach to unveil the world of political advertising. Drawing on real-life stories from her own recent Federal and State campaigns, she gives us fascinating industry insight into:

- How political...

• Format: Paperback
• Language: English
• ISBN: 0522866301
• ISBN13: 9780522866308
• Release Date: August 2014
• Publisher: Melbourne University
• Length: 224 Pages
• Weight: 0.50 lbs.
• Dimensions: 0.8" x 5.0" x 7.6"