The Handbook of Strategic Communication

by Carl H Botan and Carl H. Botan

Presents cocreational perspectives on current international practices and theories relevant to strategic communication

The Handbook of Strategic Communication brings together work from leading scholars and practitioners in the field to explore the many national and cultural differences in modern approaches to strategic communication. Designed to provide a coherent understanding of strategic communication across various...

• Format: Hardcover
• Language: English
• ISBN: 1118852141
• ISBN13: 9781118852149
• Release Date: April 2021
• Publisher: Wiley-Blackwell
• Length: 400 Pages
• Weight: 2.00 lbs.
• Dimensions: 0.9" x 7.0" x 10.0"