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Business & Investing Books > Marketing & Sales Books > The Handbook of Marketing Research: Uses, Misuses, and Future Advances
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The Handbook of Marketing Research: Uses, Misus... 141290997X Book Cover

The Handbook of Marketing Research: Uses, Misus...

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Edition Description

The Handbook of Marketing Research: Uses, Misuses, and Future Advances comprehensively explores the approaches for delivering market insights for fact-based decision making in a market-oriented firm. Divided into four parts, the Handbook addresses (1) the different...

Edition Details
Format:Hardcover
Language:English
ISBN:141290997X
Format: Hardcover
Condition:
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