The Practical Handbook and Guide to Focus Group Research, Second Edition

by Thomas L. Greenbaum

Book Overview

As one of the most popular tools for gathering information in today′s market place, focus groups require understanding of purpose and good grounding in the technique to be effective. Thomas... This description may be from another edition of this product.

• Format: Hardcover
• Language: English
• ISBN: 0669277991
• ISBN13: 9780669277999
• Release Date: March 1993
• Publisher: John Wiley & Sons
• Length: 222 Pages
• Weight: 0.95 lbs.
• Dimensions: 0.9" x 6.4" x 9.6"

Customer Reviews

Detailed & comprehensive Focus Group guideline

Most of the Marketing Research text books have only mentioned the Purpose, Process and Management of Focus Group in a superficial manner. It is difficult to get to know the examples of Focus Group. This book can presents information on conducting market research with focus groups, discuss how to select and evaluate moderators and facilities and using the latest technology and innovative techniques to obtain more useful information.It's a clear, logical and easy-to-read book that is highly recommended.