The Guru Hoax: How Business Owners Get Hoodwinked Into Paying for Ineffective Advertising

by Jay Huling

Are your marketing experts really experts? Or did they simply buy their credentials from a diploma mill? Get ready for The Guru Hoax to be revealed. Behind door number one: a marketing consultant with 30-plus years' experience of success. Behind door two: out-of-work frauds and recently graduated wannabes disguised as advertising and branding gurus. Who will YOU pay to create YOUR marketing? Jay Huling will show you their schemes, ruses, tricks, cons,...

• Format: Hardcover
• Language: English
• ISBN: 035984281X
• ISBN13: 9780359842810
• Release Date: August 2019
• Publisher: Lulu.com
• Length: 272 Pages
• Weight: 1.22 lbs.
• Dimensions: 0.8" x 6.0" x 9.0"