The Growth Strategies of Hotel Chains: Best Business Practices by Leading Companies

by Onofore Martell Cunill and Kaye Sung Chon

How did Accor, Cendant, Choice Hotels International, Marriott, and Hilton become the largest hotel chains in the worldand what strategies will they use to continue their growth?

This first-of-its-kind textbook presents a balanced overview of the theory and practice of hotel chains' growth strategies. It explains in-depth how and why the largest worldwide hotel chains achieved dominant international status and shows how to forecast future...

• Format: Hardcover
• Language: English
• ISBN: 0789026635
• ISBN13: 9780789026637
• Release Date: February 2006
• Publisher: Routledge
• Length: 224 Pages
• Weight: 1.14 lbs.
• Dimensions: 0.8" x 6.3" x 8.5"