The Green Bundle: Pairing the Market with the Planet

by Magali A Delmas and David Colgan

The market for green products has expanded rapidly over the last decade, but most consumers need something more than eco-benefits to motivate their purchases. Magali A. Delmas and David Colgan argue that many green products now offer the total package-a "green bundle" that checks the environmental box, but also offers improved performance, health benefits, savings, and status. To help consumers cut through the noise and make their best decisions,...

• Format: Hardcover
• Language: English
• ISBN: 1503600866
• ISBN13: 9781503600867
• Release Date: July 2018
• Publisher: Stanford Business Books
• Length: 288 Pages
• Weight: 1.30 lbs.
• Dimensions: 1.1" x 6.2" x 9.1"