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The Green Bundle: Pairing the Market with the Planet
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The Green Bundle: Pairing the Market with the P... 1503606414 Book Cover

The Green Bundle: Pairing the Market with the P...

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Edition Description

The market for green products has expanded rapidly over the last decade, but most consumers need something more than eco-benefits to motivate their purchases. Magali A. Delmas and David Colgan argue that many green products now offer the total package-a "green bundle" that...

Edition Details
Format:Paperback
Language:English
ISBN:1503606414
Format: Paperback
Condition:
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30.69
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List Price: $38.00
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