The Great Marketing Turnaround: The Age of the Individual, and How to Profit from It

by Stan Rapp

Book Overview

The authors of MaxiMarketing offer the first comprehensive look at the concepts, tools, and techniques that today's most innovative companies are using to tap new markets with high-tech, highly... This description may be from another edition of this product.

• Format: Hardcover
• Language: English
• ISBN: 0133655601
• ISBN13: 9780133655605
• Release Date: January 1990
• Publisher: Prentice Hall
• Length: 336 Pages
• Weight: 1.55 lbs.
• Dimensions: 1.1" x 6.3" x 9.3"