The Great Catapult: How Integrated IP Management Will Shoot Your Brand to Success

by Zeeger Vink

Intellectual Property (IP) is fast becoming the most valuable business asset: proprietary brands, design and content determine the success and longevity of companies. THE GREAT CATAPULT shows the way in this global reality. This first-of-its-kind guide for the C-suite not only summarizes in plain business language why IP is fundamental to brand-based companies, it provides hands-on advice on the actual organization of IP within your business. Based...

• Format: Paperback
• Language: English
• ISBN: 2955610216
• ISBN13: 9782955610213
• Release Date: July 2020
• Publisher: Frangipani
• Length: 296 Pages
• Weight: 0.83 lbs.
• Dimensions: 0.7" x 5.5" x 8.5"