The Graphic Design Business Book

by Tad Crawford

Book Overview

General small-business advice just doesn't work for a graphic design business. What graphic designers need is The Graphic Design Business Book, packed with directly relevant strategies for creating a... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 1581154305
• ISBN13: 9781581154306
• Release Date: November 2005
• Publisher: Allworth Press
• Length: 247 Pages
• Weight: 0.80 lbs.
• Dimensions: 0.5" x 6.1" x 8.9"

Customer Reviews

Book in perfect condition - Exceptionally Quick Service

The seller did a great job of sending the book in great condition really fast. Would recommend.

Valuable business resource

I am quite surprised just how useful this book is. Everything is here from a single freelancer working out of his bedroom (and basic rules about taxing the bedroom) to a full corporation with partners who rent commercial space. Specific topics covered here are simply not found in general business books. "How does one put a price on creative effort?" This books describes the methods! My favorite part is the negotiation chapter, which empowers artists with techniques to stand firm (yet polite) against those unscrupulous businessmen seeking to exploit the artist. The chapter finishes with sample contracts--an unexpected bonus. This book does not get 5 stars because it is a business supplement, not an exhaustive resource.

Learn how to set up and run a successful design business using leading experts in the field

Design pros face many special obstacles in setting up a business, from locating and managing the right studio to developing an effective, specialized portfolio, using a web site's special marketing powers, and bringing in clients. Learn how to set up and run a successful design business using leading experts in the field with The Graphic Design Business Book, which teaches graphic artists all the basics for promoting their talents. Chapters are business-oriented in general scope but also provide many specifics unique to the graphic design venture.

Rich Book

Very Rich information , contains all needed information to begin a graphic design firm .... Recommended for everyone :)