The Golden Football How Greed and Athletics Changed a College Town After a hard day at work, Dr. James Conway, president of Western Montana College (WMC), settled into his favorite arm chair and opened the morning edition of the Missoulian. As he stared at the headlines, a shock wave of anger flowed through his body. It read: "WESTERN MONTANA TO JOIN THE SOUTH ALABAMA CONFERENCE." His athletic department, primarily the football program, had unilaterally...