The Golden Age of Advertising - the 70s

By Steven Heller and Dina Nayeri

Book Overview

Both eclipsed and influenced by television, American print ads of the 1970s departed from the bold, graphic forms and subtle messages that were typical of their sixties counterparts. More literal,... This description may be from another edition of this product.

• Format: Hardcover
• Language: English
• ISBN: 3822850810
• ISBN13: 9783822850817
• Release Date: August 2006
• Publisher: Taschen
• Length: 351 Pages
• Weight: 2.74 lbs.
• Dimensions: 1.4" x 6.8" x 8.8"

Customer Reviews

Lots of fun

Julie scoffed at the purchased, and then was seen absorbed in the book laughing and smiling and waht not.

An inexpensive, convenient record

As the preface to this book points out, print advertising in the 70s was ugly and uninspired. The book does an excellent job of presenting a variety of ugly advertisements, for ugly products, that support this assertion. I recommend this book to anyone who is curious what advertising looked like 30 years ago, or if you want to see if advertising from the 70s was as bad as you remember (it is!).