The Gods of Antenna

by Bruce Herschensohn

Book Overview

If the new generation is not told accurate information, then not only will the new generation and the generations that follow be misguided but, more importantly, the policy makers of the future will... This description may be from another edition of this product.

• Format: Hardcover
• Language: English
• ISBN: 0870003461
• ISBN13: 9780870003462
• Release Date: January 1976
• Publisher: Random House Value Publishing
• Length: 155 Pages
• Weight: 0.80 lbs.

Customer Reviews

Fabulous primer on the media's structure and techniques.

"The Gods of Antenna" is a well written "book of lists" that details a particular technique of telling the news and then a list of examples. The book was written by a person in the Nixon White House 2 years after Watergate... this guy is an insider with an interesting perspective... although the examples are a bit dated for someone not "of age" in 1976. Go to microfiche and check his sources. Well worth it. I don't own a copy of the book (I'm looking for it here.) So, I won't give an example because I can't quote it exactly. Regardless, this relatively short book could be used as a textbook for Public Relations and as a guide to understanding the quality or character of the news that we read or watch on TV.