The Global Rule of Three: Competing with Conscious Strategy

by Rajendra Sisodia, Can Uslay, Jagdish Sheth, et al.

Book Overview

**Finalist for the 2022 Leonard L. Berry Marketing Book Award from the American Marketing Association, which recognizes the top marketing books annually**

In our increasingly digital, mobile, and global world, the existing theories of business and economics have lost much of their appeal with the phenomenal rise of Chindia, the reality of Brexit, the turmoil caused by the Covid-19 pandemic, and the seismic shifting of the global center of...

• Format: Paperback
• Language: English
• ISBN: 3030574725
• ISBN13: 9783030574727
• Release Date: December 2020
• Publisher: Palgrave MacMillan
• Length: 289 Pages
• Weight: 0.98 lbs.
• Dimensions: 0.7" x 6.1" x 9.2"