The Global Rule of Three: Competing with Conscious Strategy

by Rajendra Sisodia, Can Uslay, Jagdish Sheth, et al.

Book Overview

In our increasingly digital, mobile, and global world, the existing theories of business and economics have lost much of their appeal with the phenomenal rise of Chindia, the reality of Brexit, the turmoil caused by the Covid-19 pandemic, and the seismic shifting of the global center of gravity from west to east. In the area of innovation, the traditional thinking that a developed country, often the US, will come up with the next major innovation,...

• Format: Hardcover
• Language: English
• ISBN: 3030730832
• ISBN13: 9783030730833
• Release Date: May 2021
• Publisher: Palgrave MacMillan
• Length: 289 Pages
• Weight: 1.36 lbs.
• Dimensions: 0.8" x 6.1" x 9.2"