The Global Foundations of Public Relations: Humanism, China and the West

Bys: Robert E. Brown, Jenny Zhengye Hou, Burton St. John

Book Overview

The Global Foundations of Public Relations: Humanism, China and the West explores the growing humanistic turn in public relations processes and proposes that this has compelling parallels in the roots of Chinese philosophies.

As the leader of growth and power across the Pacific Rim, public relations in China is not developing in isolation from the West, but via mutual accommodations and culturally complex interactions. By collecting cases...

• Format: Paperback
• Language: English
• ISBN: 1032054751
• ISBN13: 9781032054759
• Release Date: May 2023
• Publisher: Routledge
• Length: 216 Pages
• Weight: 0.72 lbs.
• Dimensions: 0.5" x 6.1" x 9.2"