The Global Corporate Brand Book

by Michael J. Morley

Book Overview

The corporate brand can be considered as the definition of the company. This book by a leading practitioner explores the connections between corporate brands, corporate reputation, relationships, perceptions and image and shows how reputation can be enhanced and corporate brand equity strengthened over the long term.

• Format: Hardcover
• Language: English
• ISBN: 1403996636
• ISBN13: 9781403996633
• Release Date: May 2009
• Publisher: Palgrave MacMillan
• Length: 230 Pages
• Weight: 1.10 lbs.
• Dimensions: 0.7" x 6.0" x 9.2"