The Generational Imperative: Understanding Generational Differences in the Workplace, Marketplace and Living Room

By Chuck Underwood

A comprehensive presentation of generational dynamics in America, this resource is designed to help businesses and families to understand the powerful influence of generational values and generational... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 0979574501
• ISBN13: 9780979574504
• Release Date: August 2007
• Publisher: Generational Imperative, Inc.
• Length: 292 Pages
• Weight: 1.00 lbs.
• Dimensions: 0.6" x 6.1" x 9.1"

Customer Reviews

The Generational Imperative IS Imperative!

Chuck Underwood's artfully written book about how to talk to, market to, work with and manaage anyone from any of the living generations is a Must Read. I coodirnate a direct marketing association book club and though we read it a few years ago we STILL reference it! My copy is totally dog-earred. It's well researched, reasoned and the information is laid out logically so it's easy to absorb. Besides having wonderful business applications, I found I understand myself that much better too. My personal and professional lives have benefited. Do youreself a favor get a copy now.

Great Book

If you want to better understand this younger generation, Generation X, this book will help. It is useful for your family, workplace, and life in general.

Essential reading for Business and Education leaders

I have been trying to determine how to deal with and understand the differences between Pre-boomers; Boomers; Gen X and Millenials. Underwood's book describes the differences in straight forward langague and then gives ideas on how to deal with the differences. Though geared to the business community, I found it essential reading as an academic admiistrator

What We Should Have Taught Our Children

An excellent example of the differences in generations that didn't seem to exist, especially in the workplace, for many generations before. The current generation entering the working field are not as polite, loyal. This book should be read by everyone 18 and over and should be used as a textbook in all institues of higher learning for training perspective business graduates how to mature, learn and grow professionally and personally.

A must read

I saw Chuck do a part of his seminar at a conference in Syracuse, NY in March 2008. He's a captivating speaker on a fascinating subject that I had not explored much previously. He nailed me and how I see my generation which only leads me to believe that he did the same with the other generations as well. More than one person walked out saying "WOW!" I've been recommending Chuck and this book to everyone ever since.