The Gamification Revolution: How Leaders Leverage Game Mechanics to Crush the Competition

by Joselin Linder, Gabe Zichermann,  , et al.

Book Overview

THE REVOLUTION WILL BE GAMIFIED

MASTER THE GAMIFIED STRATEGIES THAT WILL TRANSFORM YOUR BUSINESS--OR BE LEFT BEHIND

Gamification: It's the hottest new strategy in business, and for good reason--it's helping leading companies create unprecedented engagement with customers and employees. Gamification uses the latest innovations from game design, loyalty programs, and behavioral economics to help you cut through the noise and transform your...

• Format: Hardcover
• Language: English
• ISBN: 0071808310
• ISBN13: 9780071808316
• Release Date: April 2013
• Publisher: McGraw-Hill Companies
• Length: 256 Pages
• Weight: 1.20 lbs.
• Dimensions: 0.9" x 6.1" x 9.1"