DESCRIPTION: The Mission: to sell you on you. Most of us have heard, ?Anybody can do this, you don?t have to sell anything.? Guess what? Everything has to be sold. Nothing happens until the sale is made. We think of selling as a four letter-word but just think: we are sold day and night. If you listen to the radio or watch TV you are not only being sold on which station to watch or listen to but what to buy on the commercials.