When most people talk about bluffing, they often paint it in a negative light. But bluffing doesn't necessarily be a bad thing. There is such a thing as ethical bluffing, which is the act of using bluffing to achieve a positive result. This book highlights how bluffing has been successfully used in the wild, in sports, and in business. By reading this book you will know the rules of bluffing, when to bluff, and when to avoid bluffing.
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