The Future of the Mass Audience

by W. Russell Neuman

Book Overview

The Future of the Mass Audience focuses on how the changing technology and economics of the mass media in postindustrial society will influence public communication. It summarizes the results of a five-year study conducted in cooperation with the senior corporate planners at ABC, CBS, NBC, Time Warner, The New York Times, and the Washington Post. The central question is whether the new electronic media and the use of personal computers in the communication...

• Format: Paperback
• Language: English
• ISBN: 0521424046
• ISBN13: 9780521424042
• Release Date: November 1991
• Publisher: Cambridge University Press
• Length: 220 Pages
• Weight: 0.72 lbs.
• Dimensions: 0.5" x 6.0" x 9.0"