The Future of Purpose-Driven Branding: Signature Programs That Impact & Inspire Both Business and Society

by David Aaker

Book Overview

Today's firms need a social effort that is serous and impactful to be relevant. It's not enough to make a commitment to reduce energy or have an ad hoc unbranded budget for grants and volunteering--the world needs their resources and agility to address existential threats in society, and their customers (and employees) demand it.As an influential voice in branding and market connection, David Aaker examines how businesses can adapt their approaches...

• Format: Paperback
• Language: English
• ISBN: 1631959883
• ISBN13: 9781631959882
• Release Date: October 2022
• Publisher: Morgan James Publishing
• Length: 260 Pages
• Weight: 0.85 lbs.
• Dimensions: 0.6" x 6.0" x 9.0"