The Future of Luxury Brands: Artification and Sustainability

by Annamma Joy

The concepts of artification and sustainability are now both at the heart of luxury brand marketing strategies; artification as an ongoing process of transformation in the world of art and sustainability as an indispensable response to the issues of our times. The Future of Luxury Brands examines three interrelated luxury-marketing segments--the art world, fashion and fine wines including hospitality services--through the dual lenses of sustainability...

• Format: Paperback
• Language: English
• ISBN: 3110737612
• ISBN13: 9783110737615
• Release Date: February 2022
• Publisher: de Gruyter
• Length: 311 Pages
• Weight: 1.30 lbs.
• Dimensions: 0.9" x 6.7" x 9.4"