The future of inflight entertainment in Europe, according to passenger expectations: How the airline industry should embrace, and not fear, consumer t

by Jasmin Schawalder

Master's Thesis from the year 2013 in the subject Business economics - Offline Marketing and Online Marketing, grade: 19/20, Grenoble Ecole de Management, course: MBA - Technology Marketing, language: English, abstract: Consumerisation - passengers toting their tablets, laptops, smartphones and e-readers on planes - has forced airlines to re-think. Should they continue to invest heavily in Inflight Entertainment (IFE) hardware, or concentrate on offering...

• Format: Paperback
• Language: English
• ISBN: 3656591059
• ISBN13: 9783656591054
• Release Date: February 2014
• Publisher: Grin Verlag
• Length: 116 Pages
• Weight: 0.35 lbs.
• Dimensions: 0.3" x 5.8" x 8.3"