The Future of India's Rural Markets: A Transformational Opportunity

by Kunal Sinha

A billion aspirational people, connected by technology, confident of their cultural and consumption power. If there is any group that has the potential to radically redefine a nation, it is rural Indians. By 2036, India is projected to be home to 1.52 billion people - having overtaken China around 2031 - with 931 million people still living in villages. Rural India is simply too large and too fast growing an agglomeration to ignore. This book maps...

• Format: Hardcover
• Language: English
• ISBN: 1804558230
• ISBN13: 9781804558232
• Release Date: April 2023
• Publisher: Emerald Publishing Limited
• Length: 240 Pages
• Weight: 1.08 lbs.
• Dimensions: 0.6" x 6.0" x 9.0"