The Future of Advertising: New Approaches to the Attention Economy

by William Drake and Richard Adler

This book examines the changes in the commercial and political advertising systems prompted by the new interactive media, and significant issues raised by the new economics gaining consumers' attention. It addresses important public policy issues, such as privacy, the eroding distinction between editorial and advertising content, and targeting children, for advertising the age of new media.

• Format: Paperback
• Language: English
• ISBN: 0898432243
• ISBN13: 9780898432244
• Release Date: April 1998
• Publisher: Aspen Institute
• Length: 60 Pages