Integrated Marketing Communication

By: Sharma, Manish

Integrated Marketing Communication (IMC) is a strategic approach that aims to create a seamless and consistent brand message across various communication channels. This description explores the concept of IMC and its significance in building a strong and unified brand identity.

IMC involves the integration and coordination of all marketing communication elements; such as advertising; public relations; sales promotions; direct marketing; social...

• Format: Paperback
• Language: English
• ISBN: 184180200X
• ISBN13: 9781841802008
• Release Date: August 2023
• Publisher: Meem Publishers
• Length: 222 Pages
• Weight: 0.67 lbs.
• Dimensions: 0.5" x 6.0" x 9.0"