The Fusion Marketing Bible: Fuse Traditional Media, Social Media, & Digital Media to Maximize Marketing

by Lon Safko

Turbocharge your marketing efforts with the powerful FUSE strategy

The Fusion Media Marketing Bible explains how to pinpoint the most effective elements of your traditional marketing efforts and combine them with social media and digital marketing to reach more customers than ever, while spending less money.

Packed with case studies from LinkedIn, New Zealand World Cup Rugby, Sheetz Convenience Store Restaurants, and...

• Format: Paperback
• Language: English
• ISBN: 0071801138
• ISBN13: 9780071801133
• Release Date: September 2012
• Publisher: McGraw-Hill Companies
• Length: 288 Pages
• Weight: 0.90 lbs.
• Dimensions: 0.6" x 6.0" x 8.9"