The Fundamentals of Digital Fashion Marketing

by Clare Harris, Donna Watts, Karen E. Edwards

How can judicious use of online marketing, social media, video, mobile and in-store technologies help fashion brands reach and engage with their audience? The Fundamentals of Digital Fashion Marketing uses industry examples, including Burberry and creative agency ODD, to demonstrate how creative digital marketing practices can build vibrant, loyal communities. Covering the vital roles of influencers, analytics, pop-up stores and user-generated content,...

• Format: Paperback
• Language: English
• ISBN: 1350168696
• ISBN13: 9781350168695
• Release Date: November 2025
• Publisher: Bloomsbury Visual Arts
• Length: 240 Pages