The lust for recognition has become so great in the twentieth century as to manifest itself in outright insanities--ranging from mass murderers in search of headlines to the frustrated author who buzzed the UN in order to force his publisher to give his book more attention. What is behind the drive to become famous? How did fame become such a pervasive feature of modern culture? In The Frenzy of Renown, Leo Braudy shows that, far from being just a...