The Franchise Fraud: How To Protect Yourself Before And After You Invest

by Robert L. Purvin Jr.

Book Overview

A primer on the promises and perils of franchising. Now in paper! It's big business, accounting for one-third of America's retail revenue. But franchising is still a risky proposition at least for the franchisee. This resource exposes the frauds and abuses too many companies perpetrate on their franchisees everything from unfulfilled pledges of promotional support to oversaturating the market with outlets. It helps potential franchise owners avoid...

• Format: Paperback
• Language: English
• ISBN: 1419688626
• ISBN13: 9781419688621
• Release Date: April 2008
• Publisher: Booksurge Publishing
• Length: 334 Pages
• Weight: 1.14 lbs.
• Dimensions: 0.7" x 6.0" x 9.0"