The Fourth Wave

by Herman Bryant Maynard and Susan E. Mehrtens

Book Overview

Applying the concept of historical waves originally propounded by Alvin Toffler in The Third Wave, Herman Maynard and Susan Mehrtens look toward the next century and foresee a ""Fourth Wave, "" an era... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 1576750027
• ISBN13: 9781576750025
• Release Date: January 1996
• Publisher: Berrett-Koehler Publishers
• Length: 240 Pages
• Weight: 0.75 lbs.
• Dimensions: 0.7" x 6.2" x 9.3"

Customer Reviews

A Good Read!

What will the future hold for business? The Fourth Wave attempts to answer this question by looking far out to the horizon of knowable things. Expanding on Toffler's Third Wave, The Fourth Wave analyzes trends that will shape the nature of business in the 21st century. At the forefront of this trend analysis is the consideration of global consciousness, ecology, environmental integrity and economics. The book is written from an academic perspective, so it is not an easy read, but the authors must have sensed this shortcoming, because they use charts to effectively summarize the information presented in the chapters. We [...] recommend this book to anyone who wants a fresh perspective on the role business might play in the future, and perhaps should play today. Executives, change leaders and students will find this book useful and thought provoking.