The Four Stages of Highly Effective Crisis Management: How to Manage the Media in the Digital Age

by Jane Jordan-Meier and Jane Jordan

Book Overview

From the Japanese tsunami and the Egyptian revolution to the Haitian earthquake and the Australian floods, social media has proven its power to unite, coalesce, support, champion, and save lives. Presenting cutting-edge media communication solutions, The Four Stages of Highly Effective Crisis Management explains how to choose the appropriate language and media outlet to properly convey your message during and after a crisis.

Unveiling...

• Format: Paperback
• Language: English
• ISBN: 1439853738
• ISBN13: 9781439853733
• Release Date: March 2011
• Publisher: CRC Press
• Length: 320 Pages
• Weight: 0.70 lbs.
• Dimensions: 0.9" x 6.1" x 9.3"