The Four Pillars of Politics: Why Some Candidates Don't Win and Others Can't Lead

by Larry Powell and James T. Kitchens

Book Overview

James T. Kitchens and Larry Powell examine why political messages appeal to voters in the United States by exploring the four pillars of the American psyche: fear, national narcissism, consumerism, and religiosity. These pillars, combined with the related matrix of attitudes, beliefs, and values, determine how political communication is understood.

• Format: Hardcover
• Language: English
• ISBN: 1498507220
• ISBN13: 9781498507226
• Release Date: June 2015
• Publisher: Lexington Books
• Length: 122 Pages
• Weight: 0.75 lbs.
• Dimensions: 0.6" x 6.1" x 9.1"