The Forever Transaction: How to Build a Subscription Model So Compelling, Your Customers Will Never Want to Leave

by Robbie Kellman Baxter

Book Overview

Develop and cultivate the kind of robust, long-term customer relationships that power companies like Nike, Spotify, LinkedIn, and Target

More and more companies are concluding that the potential rewards of subscription-based products and services are worth the risk of radically changing their business models. They're correct. The Membership Economy is here and it's here to stay--and if you want to compete for the long run,...

• Format: Hardcover
• Language: English
• ISBN: 1260458709
• ISBN13: 9781260458701
• Release Date: March 2020
• Publisher: McGraw-Hill Companies
• Length: 256 Pages
• Weight: 1.10 lbs.
• Dimensions: 1.1" x 6.1" x 9.1"