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Paperback Categorization in Social Psychology Book

ISBN: 0761959548

ISBN13: 9780761959540

Categorization in Social Psychology

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Format: Paperback

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Book Overview

This book introduces all the major approaches to categorization in social psychology. Approaches covered include: biased stimulus processing, construct activation, self-categorization, explanation-based, social judgeability and assimilation/contrast. Craig McGarty's wide-ranging and up-to-date treatment of concepts from cognitive as well as social psychology also introduces several controversial and original ideas and the book is certain to engage...

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