This book introduces all the major approaches to categorization in social psychology. Approaches covered include: biased stimulus processing, construct activation, self-categorization, explanation-based, social judgeability and assimilation/contrast. Craig McGarty's wide-ranging and up-to-date treatment of concepts from cognitive as well as social psychology also introduces several controversial and original ideas and the book is certain to engage...
Related Subjects
Business Business & Investing Buying & Selling Homes Economics Popular Economics Real Estate Sales