The Focus Group Research Handbook

by Holly Edmunds

Book Overview

A handbook covering the essentials for all the stage of focus group implementation, including designing and conducting a targeted focus group study selecting the proper research facility, and... This description may be from another edition of this product.

• Format: Hardcover
• Language: English
• ISBN: 0844202886
• ISBN13: 9780844202884
• Release Date: May 1999
• Publisher: McGraw-Hill Companies
• Length: 288 Pages
• Weight: 1.35 lbs.
• Dimensions: 1.0" x 6.2" x 9.2"

Customer Reviews

Great as a refresher or for a first time moderator

I purchased this book to refresh my skills when organizing a series of focus groups with very diverse demographics. Edmunds allowed me to brush up on key techniques, but also painted a great visual for the those on my team that were focus group virgins.

Not bad, BUT I HOPE MORE!

NOT BAD,BUT I HOPE THEY COULD TELL ME MORE SOMETHING NEW!