The First-Year CMO: Leading CMOS on Understanding the Company, Evaluating Current Campaigns, and Instituting Best Practices

by Russ Sharer

The First-Year CMO is an authoritative, insiders perspective on strategies for succeeding as a CMO in the first year at a new company. Featuring CMOs representing some of the top companies in the... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 0314987126
• ISBN13: 9780314987129
• Release Date: April 2008
• Publisher: Aspatore Books
• Length: 90 Pages