The Fine Art of Persuasion: Corporate Advertising Design, Nation, and Empire in Modern Japan

by Gennifer Weisenfeld

Commercial art is more than just mass-produced publicity; it constructs social and political ideologies that impact the public's everyday lives. In The Fine Art of Persuasion, Gennifer Weisenfeld examines the evolution of Japanese advertising graphic design from the early 1900s through the 1964 Tokyo Olympics, a pivotal design event that rebranded Japan on the world stage. Through richly illustrated case studies, Weisenfeld tells the story...

• Format: Hardcover
• Language: English
• ISBN: 1478028084
• ISBN13: 9781478028086
• Release Date: March 2025
• Publisher: Duke University Press
• Length: 504 Pages
• Weight: 1.26 lbs.