The Fine Art of Advertising

by Barry Hoffman

Book Overview

A provocative look at modern-day advertising explores how the boundaries between fine art and marketing have disappeared as advertisers use famous works of art to sell their products and artists... This description may be from another edition of this product.

• Format: Hardcover
• Language: English
• ISBN: 1584792221
• Release Date: May 2003
• Publisher: Harry N. Abrams
• Length: 144 Pages
• Weight: 2.05 lbs.
• Dimensions: 10.0" x 0.8" x 9.0"

Customer Reviews

well crafted book

if you are looking for an art meets advertising intro book, this mgiht be for you. it just touches the surface and is an interesting read

The Art in Ads

This is a book that will appeal to everyone interested in the connection between art and advertising, how they have influenced each other and continue to do so. It provides a short course in both art history and ad history. The writing is alive and engaging. There are hundreds of ads accompanied by the art that influenced them. Missing, however, is any mention of the early Kodak ads based on photos by Ansel Adams, Paul Strand, Edward Weston, and more recently Paul Caponigro, Jerry Uelsmann and others.