Find of a Lifetime

by Sylvia L. Horwitz

Book Overview

A guide to the use of market response models for planning and forecasting. The text can serve as a text for graduate students in marketing, as a guide for marketing scientists and as a handbook for... This description may be from another edition of this product.

• Format: Hardcover
• Language: English
• ISBN: 0670135755
• ISBN13: 9780670135752
• Release Date: January 1981
• Publisher: Viking Books
• Length: 278 Pages
• Weight: 1.50 lbs.