FT Guide to Strategy: How to Create and Deliver a Winning Strategy

by Richard Koch

YOUR COMPLETE GUIDE TO STRATEGY. PLAIN AND SIMPLE. The FT Guide to Strategy is your unbeatable reference on strategy. It offers an incisive overview of both corporate level and business unit level... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 0273708775
• ISBN13: 9780273708773
• Release Date: January 2009
• Publisher: FT Press
• Length: 334 Pages
• Weight: 1.45 lbs.
• Dimensions: 1.0" x 6.1" x 9.0"

Customer Reviews

The Business Strategy Foundation Book

After reading Koch's "80/20 Principle", I was convinced that he's a mind of his own. His non-conform thinking and writing is extraordinary. Had I only read this book on Strategy before entering my MBA, business school life would have been much easier. Koch's book on strategy is a foundation book, covering the crucial basics for "understanding" business strategy (roughly 80%). It helps espcially the student of strategy not to get (too) confused by providing basic understanding what business stratetgy is all about. The chapters:INTRODUCTION Koch states wonderfully the use and abuse of strategy and the swings in strategic thinking.BUSINESS UNIT STRATEGY A do-it-yourself guide with excellent examples.CORPORATE STRATEGY Very critical Mr Koch argues about the value creation of corporate strategy.STRATEGIC THINKERS A guide to some of the most useful and important 40 strategic thinkers and their ideas.STRATEGIC CONCEPTS, TOOLS AND TECHNIQUES An A-Z glossary. The key words (or rather Consulting & MBA buzzwords)used in the world of strategy.STRATEGIC SHIFTS IN THE 21 CENTURY Forward lookin Koch claims that the tools of strategy are particular valuable for understanding and exploiting shifts of increasing returns, networks, and the net in our new century.

Excellent primer into theory on strategic management

Are you a MBA student? Management scholar? If yes, then this book is definitely for you. The book is not meant for everyday management decision makers because it lacks practical insight. But the theory side is excellent. The author of renown "80/20 principles" has written a good outline of strategic management theories through decades as well as about the latest developments in this area. In the introductory part he gives an overview about overall theoretical background of the subject starting from the teachings of Igor Ansoff. In the first part of the analysis goes mainly around book business unit strategy drawing parallels to BCS-s and Porter's positioning methodology. In the second part the attention is given to various possibilities of corporate strategy. The third part gives an alphabetic overview of all the main strategic thinkers. The fourth part speaks about main concepts, methodologies and techniques used in strategic planning process. The final fifth chapter tries to predict the future of the strategic planning by analysing the latest developments in this area.