The Financial Services Marketing Handbook: Tactics and Techniques That Produce Results

by Duke Fanelli and Evelyn Ehrlich

Book Overview

The financial industry is under constant pressure to improve profits, attract and retain high-value clients, and maintain brand equity. The Financial Services Marketing Handbook gives marketing and sales professionals the information they need to produce maximum value from each marketing dollar. Anyone in the financial industry can benefit from this book, from senior corporate management and product developers to independent financial advisers and...

• Format: Hardcover
• Language: English
• ISBN: 1576601560
• ISBN13: 9781576601563
• Release Date: April 2004
• Publisher: Bloomberg Press
• Length: 262 Pages
• Weight: 1.65 lbs.
• Dimensions: 0.9" x 7.7" x 9.5"