The Financial Services Marketing Handbook

by Duke Fanelli and Evelyn Ehrlich

Book Overview

The financial industry is under constant pressure to improve profits, attract and retain high-value clients, and maintain brand equity. The Financial Services Marketing Handbook gives marketing and... This description may be from another edition of this product.

• Format: Hardcover
• Language: English
• ISBN: 1118065719
• ISBN13: 9781118065716
• Release Date: April 2012
• Publisher: Bloomberg Press
• Length: 208 Pages
• Weight: 1.19 lbs.
• Dimensions: 0.8" x 7.3" x 10.3"