Fight for Public Health: Principles & Practice of Media Advocacy

by Deborah Lupton and Simon Chapman

Book Overview

The work explores the field of public health advocacy from the twin perspectives of the sociology of news production and public health activism. The second section offers an A-Z of strategies for gaining media attention, with many entries illustrated by case histories. Covering theory and practice, the guide is intended for public health and community medicine workers, community health action groups, and students of mass communication, media studies...

• Format: Paperback
• Language: English
• ISBN: 0727908499
• ISBN13: 9780727908490
• Release Date: October 1994
• Publisher: Bmj Publishing Group
• Length: 288 Pages
• Weight: 0.80 lbs.
• Dimensions: 0.7" x 6.1" x 9.2"