This book breaks open a whole new possibility in the business universe and introduces the beginning of what may prove to be a grass roots movement. This description may be from another edition of this product.
Having read her first book "Consumer Power," I was hungry for more of Susan Frederick's direct, easy to grasp, down to business coaching. In The Fifth Element, she expands on the concepts in "Consumer Power" and adds a powerful new twist. What would it be like if, instead of companies ruling the marketplace--consumers became the company? What if consuming became a bridge to financial freedom? Except for Robert Kiyosaki's Rich Dad series, I haven't read anything as intriguing and practical for the everyday person in a long time. This is an opportunity we can all take advantage of. She calls it a "consumer revolution." I say, "It's about time!!"
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