The Father of Bank Marketing: Oral History Transcript: Wells Fargo Bank, 1960-1982; Bank of America, 1987-1996 / 2005

by Germaine LaBerge and Richard M Rosenberg

Book Overview

This oral history transcript chronicles the life and work of George D. Rueff, who is known as the father of bank marketing. Rueff spent more than two decades as an executive in several major financial institutions, including Wells Fargo Bank and Bank of America. In this transcript, he discusses his career, the evolution of bank marketing, and the challenges he faced along the way.

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• Format: Hardcover
• Language: English
• ISBN: 1020810939
• ISBN13: 9781020810930
• Release Date: July 2023
• Publisher: Legare Street Press
• Length: 204 Pages
• Weight: 1.02 lbs.
• Dimensions: 0.5" x 6.1" x 9.2"